![]() The characteristics of the management board impact on the persuasiveness of their communications. ![]() The results indicate that although shareholders do not consider the AGM communications made by management board as a narrative, they obtain relevant information with a logical flow in AGMs, and believe that these relations are useful. The shareholder's perception was measured through a questionnaire survey containing three sections-narrative, audience, and narrator-with 32 indicators from 151 shareholders measuring shareholders' opinions about AGMs in Iran. According to the theoretical framework, the authors developed a conceptual model and extracted the suggested narrative model for the first time. ![]() This study evaluates the effective elements of AGMs from the shareholder's viewpoint. This study investigates management communications in annual general meetings (AGMs) from a narrative perspective.
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